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To deploy hreflang tags for ad pages, you’ll need to follow the same principles as for other pages: include hreflang annotations on each ad page that reference itself and its alternate versions in different regions or languages. Here’s a step-by-step guide:

Example URLs for Ad Pages:

  • New Zealand: abcde.com/nz/auckland/ad1, abcde.com/nz/wellington/ad2
  • Australia: abcde.com/au/sydney/ad1, abcde.com/au/melbourne/ad3

Steps to Implement hreflang for Ad Pages:

  1. Identify Language and Regional Variants:
    • For New Zealand: en-NZ
    • For Australia: en-AU
  2. Add hreflang Annotations:

Each ad page should reference itself and its alternate versions. Here is an example for an ad page in Auckland, New Zealand:

<link rel="alternate" href="https://abcde.com/nz/auckland/ad1" hreflang="en-NZ" />
<link rel="alternate" href="https://abcde.com/au/sydney/ad1" hreflang="en-AU" />
<link rel="alternate" href="https://abcde.com/au/melbourne/ad3" hreflang="en-AU" />
<!-- Additional links for other ad pages in New Zealand and Australia as needed -->

For an ad page in Sydney, Australia:

<link rel="alternate" href="https://abcde.com/au/sydney/ad1" hreflang="en-AU" />
<link rel="alternate" href="https://abcde.com/nz/auckland/ad1" hreflang="en-NZ" />
<link rel="alternate" href="https://abcde.com/nz/wellington/ad2" hreflang="en-NZ" />
<!-- Additional links for other ad pages in New Zealand and Australia as needed -->

Example Implementation for an Ad Page in Wellington, New Zealand:

<link rel="alternate" href="https://abcde.com/nz/wellington/ad2" hreflang="en-NZ" />
<link rel="alternate" href="https://abcde.com/au/sydney/ad1" hreflang="en-AU" />
<link rel="alternate" href="https://abcde.com/au/melbourne/ad3" hreflang="en-AU" />
<!-- Additional links for other ad pages as needed -->

General Guidelines:

  1. Consistency: Ensure every ad page has hreflang annotations for itself and its alternate versions.
  2. Self-referencing: Each ad page should reference itself in the hreflang annotations.
  3. Canonical Tags: Use canonical tags to avoid duplicate content issues, especially if content is similar across regions.

Complete Example for an Ad Page (ad1 in Auckland, New Zealand):

In the HTML <head> section of https://abcde.com/nz/auckland/ad1:

<!DOCTYPE html>
<html lang="en">
<head>
    <!-- Other head elements -->
    <link rel="canonical" href="https://abcde.com/nz/auckland/ad1" />
    <link rel="alternate" href="https://abcde.com/nz/auckland/ad1" hreflang="en-NZ" />
    <link rel="alternate" href="https://abcde.com/au/sydney/ad1" hreflang="en-AU" />
    <link rel="alternate" href="https://abcde.com/au/melbourne/ad3" hreflang="en-AU" />
    <!-- Additional links for other ad pages as needed -->
    <!-- Other head elements -->
</head>
<body>
    <!-- Page content -->
</body>
</html>

Complete Example for an Ad Page (ad1 in Sydney, Australia):

In the HTML <head> section of https://abcde.com/au/sydney/ad1:

<!DOCTYPE html>
<html lang="en">
<head>
    <!-- Other head elements -->
    <link rel="canonical" href="https://abcde.com/au/sydney/ad1" />
    <link rel="alternate" href="https://abcde.com/au/sydney/ad1" hreflang="en-AU" />
    <link rel="alternate" href="https://abcde.com/nz/auckland/ad1" hreflang="en-NZ" />
    <link rel="alternate" href="https://abcde.com/nz/wellington/ad2" hreflang="en-NZ" />
    <!-- Additional links for other ad pages as needed -->
    <!-- Other head elements -->
</head>
<body>
    <!-- Page content -->
</body>
</html>

By adding these hreflang tags to each ad page, search engines will be able to serve the correct regional version of the page to users in New Zealand and Australia.